Step 8: Optimization of Your Ad Performance
Facebook Ad monitoring and measurement of its performance is an essential
aspect as it enables you to analyze if it meets your objectives. Some
campaigns may witness immediate CPC while others may begin to grow after
the increase in the frequency of visits. Similarly, others may fail to perform
as expected henceforth may demand effort. However, Facebook's ads
manager will display all active campaigns within your profile. Henceforth
enabling you to click and monitor any campaign you wish to analyze its
progress or make changes.
Some of the activities to check to include relevant scores, actions taken by
your audience after viewing the ad, frequency, and CPC value. It is also
recommended that you check on your Facebook Ads daily for the benefit of
analyzing your daily logs. There are situations where you may fail to
experience any sale within a day or two. Hence, it is essential to be patient
instead of turning off your ads or make changes. The algorithms may show a
different outcome, but people may get attracted to your products over time.
Investing in Funneling
Creation of a funnel during product marketing through Facebook Ads entail
an understanding that the majority of your audience will buy your product
over time rather than immediately. Funnel-based strategies enable you to
tailor your ad according to the audience's interests to purchase and familiarize
yourself with your brand. In Facebook ads, creating a funnel allows you to
reach quiet audiences of potential clients in a given campaign as well as those
visiting your website without making a purchase.
The funnel also enables you to create more content-based advertisements
suiting your budget, thus being intricate while covering a more
comprehensive range of campaigns. Funneling, therefore, creates more
prospective room to gain more sales in your brand but remains crucial in
selecting a less expensive strategy. Besides, the funnel enables Facebook ads
and each audience to acquire different methods of creative designs bringing
prospects essential to drive purchases on your website.
Using Facebook Ads in Ecommerce Marketing Strategies
Since the introduction of Facebook business manager, Facebook advertising