Nothing in the affiliate marketing world is as valuable as the email addresses
of your target audience. In fact, this is one of the most profitable methods of
affiliate marketing. Technically, it involves the marketer offering value
through, e.g., an eBook, in exchange for their email address, and then the
affiliate marketer may contact them later on to pitch various offers. It is
important that affiliate marketers invest in powerful email marketing software
so that they may increase conversion rates and also improve email delivery
rates.
- Traditional media
Generally, affiliate marketers stay away from traditional media as a
marketing channel, mostly because of financial constraints and the target
audience mismatch. But for affiliate marketers who have the budget and
believe that their target audience can very easily be accessed through
traditional media, they may very well take the bold step to advertise through
TV and radio.