Influencer Marketing Is Taking Off
One of the biggest trends in affiliate marketing is the rise of influencer
marketing. This trend rides on the fact that online audiences are pretty much
segmented, and that people are wont to trust messages that come from people
that they have a connection with as opposed to messages from random
people. For instance, if you are marketing a sporting product, you would have
far better results by getting a sports icon to send out the message as opposed
to sending out the message yourself. Considering that the sports icon already
has an audience of sports lovers and that they are trusted, their campaign will
obviously be far more fruitful.
Influencer marketing is simply the use of key figures in pushing a marketing
message.
The following are some of the advantages of influencer marketing:
High credibility
When you get an influencer to push a product, their audience is more likely to
trust this brand as opposed to when you had taken it upon yourself to push the
product. The followers of a certain public figure have an interest in them, and
they are looking to support their icon in whatever way they can, and so, they
are more likely to convert into customers because they are emotionally
invested in that key figure.
Highly focused
One of the problems why affiliate marketers hardly make a profit is down to
marketing their products and services to the wrong crowd. It doesn’t matter
how effective the product or service might be, but when you are banging your
drums to the wrong crowd, you are bound to be disappointed. But when it
comes to influencer marketing, you have the opportunity to work with key
figures in various niches, and you can leverage their influence in order to
make profits. Also, the key public figures can very well understand how your
product or service would connect with their audience, and thus they can help
you tweak the marketing message in order to attract great profits.
Doesn’t look pushy
Remember that your customers are human beings too. Sometimes, the efforts
