Mobile Is Still Growing
The Mobile Marketing Report says that upwards of 3.5 billion people access
the internet via their mobile phones. Most searches are now executed from a
mobile device. This means that if you want to make a profit, you have to start
targeting mobile users mostly. This has led to the growth of mobile
advertising. The following are some of the reasons why you should increase
your mobile marketing efforts.
Wider reach
Mobile phones are light and cheap as compared to traditional PCs. When you
engage in mobile marketing, you have an opportunity to reach a wider
audience. Mobile phones allow people to overcome various limitations and
access to the internet.
Instant results
When you are using a mobile phone, you are in a position to receive instant
results, considering the fact that mobile phones are always with us, and they
are ON most of the time, unlike computers, which you might not always
receive the message instantly.
Easy to work with
Various studies have shown that it is far easier to craft a marketing message
for mobile users as opposed to any other demographics. This makes it far
easier to create an impactful message and thus boosts conversion rates.
Mobile phones are constructed for simplicity, and users know how to use
these gadgets; thus, they are more likely to convert.
Convenient
The average person always has their phone with them. The same cannot be
said about computers. For that reason, it becomes more profitable to target
mobile users. Studies show that more people are abandoning their PCs and
opting for their mobile devices.
A high potential of going viral
Going viral is the holy grail of internet marketing. Once a brand or product
