Push Traffic Is Kind Of A Big Deal
Iām sure you have seen push notifications on various apps and websites.
Marketers have realized that they can increase their ROI by investing in push
traffic. The following are some of the benefits of push traffic.
Increased user stimulation
Studies show that users are bound to be more stimulated through push
notifications. This means, when you keep sending a message through the
push notifications, the target audience might initially ignore the message, but
over time, they become stimulated. This allows them to become familiar with
the product or service and increases their chances of converting into
customers. In order to ensure that your potential customers are stimulated, not
irritated, you have to stir their emotions and use appropriate timings; else, the
push notifications might become a huge inconvenience.
Re-engage and preserve users
When users subscribe to a platform, not all of them become active users. It is
important to periodically check up on them else they might desert you. Push
notifications allow you to engage with customers who are inactive and to also
reengage customers. This arrangement makes it possible to increase the
conversion rates.
Increase conversion rates
At the end of the day, as an affiliate marketer, you have a marketing
objective, and you are not going to rest until you fulfill this objective of
yours. Marketers are always looking for more ways to improve their
conversion rates. Push notifications give you a chance to increase your
conversion rates and boost your profits.
