Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Keyword Planners


There are many other keyword tools that are frankly a bit better, but Google
Keyword Planner can give you the information you need. Google Trends
only gives us relative volume, it doesn’t actually tell us how many people are
searching on different topics.
We can check the keto diet, for example, and it will give us results like this:

Notice that these tools not only tell us the search volume on specific
keywords, they also pull up related keywords. This helps us accurately
determine how large the audience size is in order to determine whether or not
it’s a niche worth pursuing.
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