Chapter 5. Ads Types
There are different types of Facebook advertising options and their
positioning you can choose from, depending on your marketing goals.
- Post Boost – This is to promote any particular post or its content on your
Facebook page. When you boost the post, you will be able to make it reach
out to more people (in the right target group), and the engagement will also
be high.
Facebook will give you the chance to boost the reach so that more people can
see it, every time you make a post. Just click on “Boost Post” and you will be
able to set up the bidding strategy, including price, and decide on the target
audience. Boosted posts look exactly like ordinary posts on the network, but
there will be a sponsored note on top of your advertisement.
Historically, it has been seen that posts with a photo do best on Facebook.
The recommended image size is 1,200 x 628 pixels. The headline should
have 25 characters, and the link description 30 characters.
- Promote Page Likes – Here, you will be promoting your Facebook page to
get more likes, which means, you will attract new fans to the page. The users
will see a call to action immediately. With this, you can go from just 100
page likes to 5000 in just a matter of days.
Just remember, instead of trying to get the getting maximum number of likes
for your money, the focus should be on getting them from people who will be
really interested in your Facebook page. So, target correctly.
- Clicks to Website – This advertising is meant to promote your website, like
for instance, a website for newsletter sign ups, a website making special
offers, a website for bookings, and such others. A click on the advertisement
takes the Facebook user to the website, landing page, or even a blog post with
the content you want to promote.
The recommended image size is once again 1,200 x 628 pixels, and the
number of characters in headline and link description remains the same.
As a side benefit, these advertisements can also generate Likes for your
Facebook page. But keep checking the comments and replying so that the
engagement is high.