Unlike the other site, it only gives average monthly searches. Personally, we
don’t find that as useful, which is why we opt for third-party tools. But when
you are just getting started Google Keyword planner can be very helpful. It
suggests a large number of related keywords – in this case, 918 – and you can
download them into a spreadsheet. That would be useful for starting a
business based on this niche because we could then use those keywords to
create dozens of articles to drive traffic.
Another thing to note is the bid range. Keyword Planner is really there for
people that advertise on Google and so they want to know the bidding prices
to get on the top of the page. You can compare bidding prices for each niche
you are interested in so that you can determine how competitive the niche is.
What you want to avoid is a niche that is small, and nobody is interested in
marketing to. You should sell things that are already selling.
You are going to find that some ideas have a very small niche size. One
example is horse training. Relative to a niche like a keto diet, it's going to be
very small. However, products for horse training might sell for $2,000, while
products teaching people about the ketogenic diet might only sell for $35.
Also, it might turn out that the ketogenic diet is a fad and doesn’t last for five
years, horse training is more evergreen, even though it’s a narrow and small
niche.
It’s possible to get success either way, but it's going to be easier to attract
attention when going for the smaller niche because there is less competition.
While there are possibly hundreds of people searching for “keto diet” for
every person that searches for “horse training”, it’s probably also the case
that there are hundreds of websites promoting “keto diet” as compared to the
number of horse training websites. That means if you started a horse training
blog, you could probably rank for keywords faster and find it easier to
generate free traffic.
But that should not dissuade you – the first and foremost consideration is
your passion and interest – as long as you can find products that sell (and we
guarantee there are training programs and books for the ketogenic diet that
sell). If you are committed to a niche and can find a good affiliate program