The first thing is the stunning gender differences. The audience is made up of
93% of women. Most are married and in the age range of 35-44. If we add in
the more general “weight loss” the gender weighting adjusts to 80% female
and 20% male. So, the first item we searched on maybe a little bit misleading,
but the point here is we want to show you the type of information that you
can get from using this tool. So, if you know ahead of time that most people
searching for the keto diet are married women aged 35-44, aren’t you going
to use that information to tailor your marketing and design your website?
Financial products are great to use for affiliate marketing, and one of the most
popular niches in the financial area is Forex. If you don’t know what that is,
it’s “foreign exchange”, and it’s a market where people trade currencies. So,
it's like the Euro versus the dollar and so forth. Looking up some Forex
related terms on Facebook Audience insights, we find that the makeup of the
audience is extremely different from the one that we found for the Keto diet: