Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

● AdThrive


Getting money from Adsense is slightly tough, but if you have a good
website, Adsense can give you a second revenue stream no doubt. What if
you’re only making a few dollars in ads and only have about 1,000 website
visitors? You can also use AdThrive to optimize your ads so you get better
performance. AdThrive delves deep into your analytics to understand the
advertisers who have the best performance on your site. From this, you can
see higher CTRs on your ads and this will enable you to generate more
revenue.


● InfusionSoft


InfusionSoft is a paid software and a little on the pricey end, but it is a
powerful tool to use for any marketer and manager. Its finest feature is the
automation that makes extremely efficient marketing campaigns for you.
InfusionSoft is a robust yet costly email marketing tool that would benefit
any small business looking towards reaching out to a bigger audience. The
startup fee for this software is at $2,000. After this, maintenance would cost
anywhere between $199 to $599 a month depending on the package you
choose.


In brief, InfusionSoft saves you plenty of time. For first time users, it takes a
little while to learn how to use the system and set it up according to your
needs. But once setup is completed, you are pretty much set up for a smooth
ride. InfusionSoft is renowned for its high deliverability rates and its ability
to scale no matter what the size of the campaign.


● Keyhole


Keyhole offers a detailed analysis of the hashtags that you use for your
marketing campaign. Instead of randomly using hashtags with your
campaigns, Keyhole enables you to track and analyze hashtags in real time,
shows you how influential it is, as well as its engagement, reach and
popularity. The trial is free, but paid versions start at$132 to $799 a month.
Let’s face it- marketing campaigns nowadays thrive on hashtags. Not only
can you track hashtags, but you can also get analytics by account, keywords,
mentions and URL. This is a useful tool to have if you are always working on
marketing campaigns targeting heavy social media users.

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