marketing to gain traffic for your affiliate marketing business. Search engine
marketing refers to the practice of competing to reach the top of the search
result pages of Google and other search engines for your selected keywords.
This form of marketing requires you to accomplish certain tasks that improve
the ranking of your website in your chosen search engines. The tasks that you
need to do range from improving your website, creating and marketing
content and interacting with other website owners.
The amount of traffic that you get from this method depends on the quality of
keywords that you rank for. If the keywords that you want to rank for is
extremely competitive, you may have difficulty getting traffic because other
websites with better content dominate the top spot. You can use tools like
Google Ad Words Keyword Planner to find high traffic sales-related
keywords with low competition.
Keeping people’s attention
Marketers online are always fighting over the attention of internet users.
After attracting your target audience to your page or your website, the next
step is to make them stick around.
If you have a website, your goal is to keep your visitors returning. You can
do this in multiple ways. One way is by promising them with valuable
content. If people need the types of content that you offer, they will try to
remember your website on their own. However, you should make it easier for
them to remember your website through various subscription tools.
These days, social media seems to be the best subscription tool to keep
visitors coming back. You can create a Facebook page to represent your
website inside Facebook and encourage your website visitors to like your
page. If they choose to do it, they may see the content that you share when
they use Facebook. If they click on it, they will be directed back to your
website. The same strategy could be used with Instagram, Twitter, and other
social networks.
Another way to keep users coming back is by using email marketing. Most
websites encourage you to subscribe to their email newsletter. This
subscription is usually free. It only requires you only to enter your name and
email address. In return, you will get free content straight to your email
address. With emails now available in smartphones, this method is becoming