The Importance of Brand Statement
Personal branding is the single most important way to stand out. A brand
statement is a promise. It communicates a pledge of your unique value and
what you bring, or will bring, to the organization. It also, maybe more
importantly, communicates how you will make a positive impact on the
people you will work. Organizational success is tightly tied to teams and their
ability to work better together.
Google’s “Project Aristotle” was a project undertook in 2012 to investigate
what makes some teams successful while others fail. The findings surprised
all in the project. It was not about individual or collective intelligence, or
diversity. What separated high-performing teams from dysfunctional teams
was how members of the team treated one another. High-performing teams
understand better each other and give more support to one another. They
care about including everyone and actively make sure that team members are
included and listened to. They have a strong sense of psychological safety.
Communicating your ability to work well within a team and be a person that
is able to support others in developing their full potential, becomes essential
to learn how to project.
Let’s look at where and how you can use your branding statement and what it
can do to position you better in the minds of those you want to influence.
