The Change from Within: How to Align Your Mindset with Your
Personal Brand
In order to build a strong personal brand, you should do more than just say
some great things about yourself—you need to show them. And in order to
show them, you need to be those things.
I’ll use an example here to help you better understand how this works. Let’s
say you own a gym and you are working on making it more successful
through the power of personal branding. If you don’t look in tip-top shape,
however, people will find it hard to associate you, the personal brand, with
the values projected by a gym-owner.
To achieve success with your personal branding technique, you must change
your entire mindset to align it with the image you desire to project: that of a
fit, healthy person. You would probably have to wake up at six in the
morning, thinking that every single little thing you do that day are meant to
build your personal branding: from your breakfast and morning workout to
the hour at which you go back to sleep.
Great personal brands are not just projections of dreams: they are dreams
come true. You can't just go out and about, giving people life advice, if you
don't actually believe in it and if you don't follow it yourself. Practice what
you preach, and your personal brand will thrive.
The best personal brands are built from within, projecting themselves on the
exterior.
This is, in fact, the hardest part of the whole personal branding journey—or at
least for most people it is. It takes quite a lot of ambition and focus to change
not just your actions, but your entire mindset and project that out in the
world.
These are the steps to take to change your mind set to a personal branding
one:
1. Run an audit of what you have done until now. Your career steps, your
achievements, and the things you did right, as well as the things you did
wrong and learned from—they all define you from a personal branding
point of view. They do not necessarily define you as a person (mind
