Start Asking for Sales
One of the key things that people forget about when it comes to converting
their audience from followers to paying clients is the importance of asking
for sales. Many people also try to overlook or avoid this step because it can
be uncomfortable or awkward to ask for people to invest in you, especially if
you are new in personal branding and are not entirely confident with your
personal brand and offers, yet. Trust that the more you practice asking for
sales, the more comfortable it will become which will actually increase the
numbers of conversions that you begin receiving as a result of asking for the
sale.
Asking for the sale can be simple, all you have to do is ask someone if they
are interested in investing in your products or services. We often make this
part of the process harder than it needs to be by feeling as though your
audience should automatically know that the product or service is available,
therefore they should be clear in the fact that you are available to actually
offer it. That being said, many people find it easier to invest in someone
when they are directly asked to, as they may feel uncomfortable asking
themselves. Offering your product or service directly to people in
conversations when you have been talking about your offers already is a great
opportunity to help people realize that the offer does not merely exist, but it
exists for them. As a result, they are more likely to invest in you and your
offer so that they can receive your services and, in turn, you receive a new
client who pays you and offers you the opportunity to receive a testimonial so
that you can grow your momentum.
If you are uncomfortable with asking for sales, it can be helpful to start
practicing and reflecting on where you were successful and where you were
not successful in the process. This way, you can get a better idea of how you
can generate greater success with your personal brand in the future when it
comes to offering your services and asking for sales. Eventually, you will
find a way to offer it that feels natural and that easily highlights the values of
your products or services so that people are more likely to buy. As it starts to
feel more natural and comfortable for you, it will also help it feel more
natural and comfortable for your audience or the person that you are asking
which will increase the likelihood of you receiving the sale.
