Table of Contents
Introduction
Chapter 1. Top Reasons to Advertise on Facebook
Chapter 2. Account Set-Up
Chapter 3. Fan Pages
Chapter 4. Ads Creation
Chapter 5. Ads Types
Chapter 6. The Facebook Business Manager
Chapter 7. Targeting
Chapter 8. Budgeting and A/B Testing
Chapter 9. Lookalike Audiences
Chapter 10. The Facebook Pixel
Chapter 11. Instagram Advertising Overview
Chapter 12. Funnel Marketing on Facebook
Chapter 13. Analyzing Results and Optimization
Chapter 14. Common mistakes and How to Avoid Them
Conclusion