Hook Them Up from the Start
People start watching a video from the beginning, and if the beginning fails
to sweep them off their feet, they will likely just go back to their silly cat
videos instead. Strive to begin your videos with a great hook. For instance, if
you are filming a project, make sure to show the end result first. For instance,
if your video is for a cake recipe, show the baked and decorated cake first, to
give the audience a taste of what they should expect to get by watching the
whole thing.
