Team Up with Other YouTubers
You cannot do everything alone, and neither can the rest of the small
businesses promoting their brands on YouTube. Collaborating with other
YouTubers and filming videos together is the best tactic to expose yourself to
people who’d never have heard of your brand.
When two content creators collaborate with each other, that creates an
endorsement, the video alone may be a good enough reason for the other
brand's viewers to check your channel out and click the ‘Subscribe' button.
Some of the hugest YouTube creators cross-promote their content, so why
shouldn't you?
First things first, you need to find the perfect collaborator. Ideally, the other
YouTuber should have a slightly large channel than yours, but don't obsess
with the channel's size too much. The important thing is for the collaborator
to offer different content to a similar audience. For instance, if you are selling
spices, you might want to consider teaming up with a local farmer and create
recipes promoting their fresh ingredients and your unique spices.
There are tools which can help you find the right collaborator. When
selecting the right candidate, look at their location, gender, interest, age, and
engagement.
Ultimately, you might just ask your audience for the collaborator. Ask them
who they also like watching, or you can do the work yourself. Check out the
channels of your audiences and look for the connection.
