visibility is a hugely important step.
Within your Creator Studio, you will find many optimization options that you
need to take care of, such as: adding a custom thumbnail, optimizing your
title with relevant keywords, including brief summaries of the videos (again
with relevant keywords), provide URLs that will lead your customers to your
website or other social media platforms, adding tags to help people find your
video better, adding a comprehensive transcript, etc.
All of these will help you make your video more discoverable. Just make sure
to hit ‘Save Changes’ when you’re done, and your audience will be provided
with the chance to discover your videos easily.
Promote Your Channel on Social Media
This is a no-brainer, really. The more you promote your channel on other
social media platforms, as well as your blog, the more people will discover
your YouTube videos. It’s as simple as that, and yet, most businesses fail to
do this the right way.
While simply posting URLs that lead to your YouTube channel on Facebook
will bring some exposure, that doesn’t necessarily mean that you will get
more views and improve the overall performance of your videos. In order to
boost how your videos perform, you need to promote them where the
audience will have the best chance of seeing them.
By default, this should mean promoting on the social media platform that
your business prioritizes; however, there is more to it.
The best tactic is to check Google Analytics, not only to see which platform
your audience uses the most but to also do a split testing in order to determine
which type of messaging they prefer. This will help you promote the right
kind of videos to the right people in the way that they will appreciate the
most.
When trying to improve the performance of your videos, keep in mind that
the most important metric is the time watched, not the number of views. The
more customers watch your video through to the end, the higher your rank on
YouTube. These performance tips will help you improve your watch time, so
make sure that each of your videos, as well as your channel, is successfully
optimized.