Create High-Quality Graphics for All Platforms
Creating high quality graphics for your platforms does not have to be a
challenging or expensive task. In fact, you can easily create high quality
graphics for yourself using your branded colors and images on a platform like
Canva or Photoshop so that you have high quality, customized graphics for
all of your social media platforms. This way, everything you place on your
page is intentional, branded, and unique to your brand.
Since you are just starting out, you might consider making yourself a brand
kit. This is a kit that graphic designers will often make for businesses who
want to keep their social media content relevant and consistent. A branding
kit often contains header images for all of the social media platforms, plus
backgrounds for quote images that you can create for your platform so that
everything you share has a similar image.
You can also create presets on your phone, either on the social media
platforms themselves or in a photo editor like Lightroom CC or VSCO so that
you can use the same filters over and over again. This way, every image you
share has a similar filter over it and therefore has similar colors to all of the
other ones. These types of filter presets can either be custom created by
yourself, or you can Google a tutorial for how you can create custom presets
to help all of your images maintain a similar appearance.
It is important that all of your quote images, filters, and presets are similar
across all of your social media platforms so that everything comes together
nicely with your brand. Although you will need to make different dimensions
for your pictures—and you may need to shift your elements to keep your
profiles looking equally attractive—keeping similar elements, colors, and
designs across all profiles is important. This will ensure that your brand has a
consistent image everywhere, thus increasing brand recognition for your
platform.
