In addition to looking at the people who are succeeding, look at the people
who are not doing so well online and see what they may be doing wrong.
Make sure that you are not looking at accounts that are newer, as these are
likely people who are just starting out, so they have yet to really maximize
their momentum and grow rapidly. However, pay attention to the accounts of
people in your industry who have been at it for a while and who have never
gained momentum at all. See what these people are doing and notice if there
are any trends that are opposed to the trends of those who are actually
succeeding. Sometimes, the trend is something obvious and other times it can
be as simple as not having authentic or genuine content, so their writing
comes across as being uninteresting or fake in how it sounds. You want to
avoid making the same mistakes that these people make so that you do not
fail to gain momentum early on. The more momentum that you can create,
the better your momentum will be and the further you will get with personal
branding and leveraging your personal brand for opportunities.
When you are writing, make sure that you look at other factors that contribute
to the quality of writing, too. Be sure to use a broad vocabulary, use words
that resonate with your audience, and ensure that your writing is free of
grammar, spelling, and punctuation errors. Keeping your content easy to
read, high quality, and engaging is an important part of producing high
quality written content for your audience to read.