Establish Your Reason for Your Need of an Influencer
We’ve seen over a million sponsored posts on Instagram in 2019, which
gives us an idea how massive the selling potential of influencer marketing is.
That doesn’t necessarily mean, though, that you could go ahead and select a
few influencers here and there and expect to succeed. If there’s one crucial
thing you need to do first before even considering investing in influencer
marketing, it’s establishing the “why” behind the “what.”
Why does your business need influencers? What outcome do you wish to
see? Which metrics are you going to use to measure your campaign’s
success? Unless you are able to ask these questions first and answer them,
you will be taking your chances with influencer marketing, which is not
ideal, especially if you’re only starting. On the contrary, launching your
campaign with a specific goal in mind will keep you focused. It will also
ensure that you stay true to your brand, stick to your budget, and be faithful
to your timeline.
