Seek To Establish A Meaningful Working Relationship
We can’t stress it enough that Instagram marketing is all about building and
developing meaningful relationships, not only with your followers, but also
with people you are working with. Among those people are influencers.
You’d want to aim for a long-term relationship when finding an influencer.
Most influencers today would agree to that, too. The more an influencer
trusts you, the more he or she will go the extra mile to make sure people are
drawn to your brand.
How to Search for an Influencer
Now, here comes the more practical part. The following are practical ways
you can search for the right influencer who can promote your brand on
Instagram.
Look from Your Own Following
This might work more effectively if you already have a social presence and if
your target are micro-influencers. It’s actually easy to find an influencer if
you already have your own following in social media. To identify micro-
influencers, all you have to do is look from among your followers individuals
who have 1,000 to 10,000 followers, not only on Instagram but Twitter, as
well.
Once you’ve identified these people, you can narrow down your search by
focusing on those who post stuff that are related to your brand or business. If
you are into interior design, for instance, look for those influencers near your
location who usually post about home improvement. The moment you have
found that perfect person, approach that person and offer that influencer a gift
he or she would appreciate, particularly one that your business actually
offers. In exchange, ask that person to post something about your brand on
Instagram.
Pros:
The major advantage of this approach is that since the influencer you picked
is one who actually knows your brand, you will need very little effort to teach
that person about what your business is all about. That would also mean posts
from that person would be more natural, considering that he or she is already
