need to be interested in what the other person is saying if you want them to
listen to you. Once you have managed to establish that you genuinely care
about what the other person is saying, the likelihood of them listening to you
increases! This really isn’t that complicated to understand.
Assertiveness
If you can stand up for yourself and for others in a calm and positive manner,
then you are assertive. Being assertive means that you can do all this without
being aggressive or passive. It is a tricky skill to perfect. There is a fine line
between being assertive and being domineering. So, you need to tread
carefully. Being assertive means that you can ask for what you want or solve
a problem in a direct and respectful manner that conveys your point. It is easy
to learn and is necessary for every entrepreneur.
You must never be too assertive, or it will make you seem arrogant or even
unapproachable. It is important to practice this skill so that you can tread the
fine line between being assertive and seeming domineering. It is important to
practice it so that you don’t cross the line. By being assertive you can express
your vision, communicate your plan, and clearly define your objectives with
the necessary confidence. Assertiveness is one skill that will come in quite
handy when you have to deal with a conflict.
Communication
Effective communication is so much more than merely being able to talk to
others. Being an effective communicator takes some practice and you need to
work on your verbal as well as non-verbal skills. The ability to speak clearly
and effectively will help you get your selling point across to others, and it
will help others see what you can offer and the value they can gain. The
better you can get your point across in a precise way, the more likely it is that
the audience or your target customers will be receptive to your offer. To
communicate effectively you must be able to stay calm, polite, focused,
interested, and must also be able to match the mood of the situation. If you
want to make the other person feel like you are interested and engaged in the
conversation, then you need to speak thoughtfully and slowly. If you don’t
want your target audience to feel uncomfortable or confused, then you need
to avoid talking fast and try to limit the usage of industry lingo. You need to
consider your audience and the person you are talking to. You need to be able