have not indicated in which gender they are interested, whereas you just want
all people regardless of gender.
Now go back to More Demographics, Relationship, and Relationship Status.
You can choose the relationship status of your audience here (click “browse”
if your menu is not expanded). You’ll notice we’ve already selected
“married,” so you can remove that filter if it is unnecessary. You can choose
more than one option.
Go select the four options in More Demographics, Education. You’ll see you
can target specific schools, fields of study, education level, and undergrad
years. As a hint, you may want to target only college graduates, or if you are
targeting college students, you can choose “In School.” If you wanted only to
target individuals who attended Ivy League schools, you would manually
select the eight schools here.
By now, you should start to get a little excited about the possibilities that
these other categories provide. Keep in mind that we are creating our first
profile for our IDEAL CUSTOMER. If you see other categories that you
think you might be interested in exploring down the road, create a document
with a list of them and where they are located.
Keep going and expand all the options from within “Work.” We’ll now see
some new box types that do not feature a browse button (employers and job
titles). While employers will be fairly easy to include manually, Job Titles
will be more puzzling.
If you are targeting a specific type of person, you’ll have to learn the job titles
that person might have. Facebook offers Job Titles like “firefighter” and
“goalkeeper,” but a CEO is listed under “Chief Executive Officer,” “CEO &
Founder,” and “President/CEO.” If you are unsure of the various titles your
ideal audience has, you’ll want to perform a Google search!
Think about the motivation for someone to post information about his/her
careers (or even in general). There has to be a certain level of pride, or the
desire to share information, in order for someone to let the world know.
Further, different ways of describing a position indicate traits about the
individual. I own businesses but my Job Title on Facebook is not “My own
boss” or “Owning my own businesses” or “Living the dream.” Those three
examples are more likely to be tied to someone who is new to the