Be prepared. Know what you are going to say ahead of time.
At a recent chamber of commerce breakfast meeting, two web designers
got up and give their commercials.
The first one said,
My name is , and I own __, a local advertising company. I do
web design, SEO and graphic design for brochures, business cards, post cards
and other advertising work. If you need graphic design or a web site, please
call us.
The second web designer said,
You’ve got 9 seconds to live! (Pause) Not you, but your web site. A
recent survey showed that visitors to your site have to see something that
draws them in, in 9 seconds, or they will click away and be gone FOREVER.
We know what to say and we know where to put it on your site so that won’t
happen to you. Also, a local chamber of commerce and a business in the area
both LOST their web sites because of a simple mistake their webmasters
made. When you become my customer, I’ll tell you what it is, so you won’t
ever have to lose your web site. My name is , and my company name is
__.
Which one of those web designers do you think got the most attention?
When you go to an event like this, have your commercial scripted. Don’t
focus on yourself and your business. Focus your commercial on problems
your hearers may be facing and how you can offer the solution. If you do
that one thing, your commercial will be more effective than 95% of the
others you hear. Your hearers will be more interested, and they will
remember you longer.
Here are some commercials used by network marketers. Which do you
think are the most effective?
I am with _____ Company. We have a full line of wonderful natural
products to help you stay healthy and feel good. I am also looking for people
to recruit into this wonderful business.
Have you ever wondered what people are saying behind your back? Look