Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Facebook Strategy


1. After your page is established, send out requests. Facebook tells you to
do this and helps you through the process if you do not remember how
it works or have never used Facebook. Basically, any friends, family,
and other people who have already friended you on Facebook will
receive a request to like and share your new page. It alerts these people
you know to your new endeavor. Most of your close friends and family
will automatically give you a thumbs up. They will like you just to help
you out. As soon as they like and share your site, their friends, family,
and other acquaintances will see the share.
2. The share someone else does for you is a goldmine of potential
customers. The content you ask your friends to share has to be
charismatic and clear. You need to pull people in when someone shares
your new page. If you do not have the right content message, it can
hinder you. So, before you ask for a share, make sure you plan what to
say.
3. After the original share, begin posting on Facebook. Do not post every
day. Do not post several times a day. Instead, have a routine. Follow
the routine. Only deviate if something magical happens. For example, if
you reach a personal goal, share it when it happens, don’t wait.
4. Give a shout out to certain clients, ask their permission first, and then
thank the client. If they prefer to be anonymous, make sure you follow
what they request, and allude to the amazing thing they have done. For
instance, if someone helps you reach your goal or someone purchases
$400 in products from you, let them know you appreciate it by telling
others. It should not be an advertisement or a sales pitch, a simple thank
you for the great order is enough. If someone does not want a public
post, at least make sure you send a personal message via the Facebook
app. You have to thank your clients when they buy from you, but the
amazing buys should be recognized.
5. Other posts need to include information about your products and how
to use the products. Make the posts informative, not a sales pitch.
6. When new products are going to be launched mention it. Give a short
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