Social Media Marketing_ 7 books - Charles Edwards

(Budkaster2723) #1

Instead, put in your profile, school information, employment background, and
your new endeavor. Add any certifications, volunteer work, and all your
contact information.


In a year, revisit your page, rewrite some of the information, and help give
the page a “refresh” for search engine optimization purposes. LinkedIn is a
professional site, so your audience may be on there, but more sales are likely
to be made through your Facebook page than LinkedIn. You can always
share things from Facebook on LinkedIn.


You want to use LinkedIn to establish you are a professional and let people
know you are selling legitimate products. The more you contribute on the
site, the more it will raise your profile page in search engines, but again, your
customer base is more likely on Facebook. Take the time to set up a profile
and then share Facebook posts on LinkedIn to capture your audience.


Twitter


Twitter is another great social media option, with specific qualities. If you are
going to use Twitter, then you need to be actively involved. It is very easy to
get lost in the Twitter-sphere, so it is recommended that you join only if you
can keep yourself from visiting every celebrity page and tweeting about
entertainment.


Twitter is best for sharing kudos, events, and new products. It is also a great
place to retweet something someone else said. You can use hashtags to get in
on the trends that everyone is following.


You can also tweet about products, questions, and provide answers. It is a
great place to keep tabs on your clients too. You can send a PM or a reminder
to your clients who ordered three months ago that it may be time to seek you

Free download pdf