Are the products or services unique and different from
anything else in the marketplace?
You want a company with UNIQUE products and services. You want
something special. Not just another me-too product. Unless your company
has a very special product that’s like nothing else in the world, the
company is going to have a hard time surviving for the next 50 years.
Remember, it’s the long haul that counts not the short-term fads or trends.