consistent relationship with the audience, your consumers know what they
can expect from your business. This will help them build up trust and secure
a friendly relationship with your business.
Why Do You Need a Marketing Strategy?
A marketing strategy is vital for Facebook advertising. A marketing strategy
defines:
what are you trying to achieve with your campaign?
how to get there?
which consumers to target?To start with, it is essential for you to define a campaign goal. You will base
your entire marketing strategy on this goal. Your entire campaign concept
needs to revolve around the target audience and their features, particularly
when creating the ad description, content, and visuals.
Challenges of Advertising on Facebook
Saturation
While social media advertising remains the most budget-friendly and the
best-optimized form of advertising, the saturation of the platform poses a
challenge. Your potential user can interact with as many businesses as they
want, as well as their contacts. Since it’s impossible for Facebook to provide
the same level of exposure for everyone, there are different priorities (and
algorithms) being applied to secure prioritizing according to the user’s
interest.
Competition, Recognition, and Relevance
Due to the saturation of the platform, as well as the immense amount of
competition, becoming recognized is a challenge. More than that, staying
relevant on the platform will require continuous work considering the billions
of posts that are being published every single day. Becoming recognized and
staying relevant on the platform will require the application of an intelligent
strategy.