customer who does not need a showcase site that displays a list of products
and services. He wants to know and satisfy all his consumer curiosity, to
understand, and imagine with his mind. All these are possible, thanks to
words.
Company and reader become two characters of a common journey, in which
one esteems the other.
A company or an entrepreneur who is presenting and offering himself online
should do so without fear and doubt. He must not be afraid of making
mistakes. In the event this happens, he admits the mistake and prepares to
make improvements. A company grows in small steps together with the
words it publishes. It does not insist on being seen for what it is not. It does
not self-criticize, nor does it promise the impossible. In addition, it listens to
the advice of those who follow its adventures on the web, those who show
themselves to be human. If all these are allowed to happen, between a web
marketing strategy and an essential dose of empathy with the customer,
words can create value and lead to a result. This is how the fate of a company
will change.