Know Your Customer Base
Before anything else, get to know the people who buy your products and/or
services. Why not jump straight to the people who want to buy or will want
to buy, or need to buy? The explanation is simple. Customers or converted
leads are more profitable.
Making customers loyal is cheaper than getting new customers. Making a
customer buy again is much easier because they have better understanding of
your product and your company. And the most important point is that loyal
customers are the most powerful marketing and advertising tool.
Ever heard of word-of-mouth advertising? Yes. Because of that, loyal
customers must be always given attention—not to mention that they are
double-edged swords. If you do not take care of them, they can easily become
detractors. But that is going far off-topic.
What are the things you need to write down? For starters, start out with
gender. Does the product sell well to males or females or both? The factors
are age, occupation, legal status, and location. Depending on the product that
you advertise, you might need more information or categories like those that
are relevant to your product’s sell ability.
For example, young single male adults (aged 18-35) in Bakersfield,
California often buy the E-Bike 6000. Most of them are office workers.