The 3 responsibilities of a Headline
A Headline Should Announce Your Products' Biggest Benefit
Unless you attract the reader's attention right up front you can count on your
visitors to stop reading in about 3 seconds or less. That's about all the time
your headline has to make a difference. That is why your headline must grab
the reader's attention by clearly stating the biggest benefit someone will get
from reading the rest of your sales letter right away.
A Headline Should Be Powerful Enough to Make Them Want to Read More
Your headline should compel your prospect to keep reading the rest of your
sales letter in your website. It is definitely important to make a powerful
statement about your headline without giving away so much information that
someone won't have to read the rest of the message to learn more.
A Headline Should Deliver an Entire Mini-Sales Message
If you think about it, you'll see that your headline is really a standalone sales
message. It is designed to sell someone on wanting to read the body of the
message. Readership studies show that 80% of your prospects will read only
the headline before deciding whether or not they want to know more.
Secrete strategies to create a magnificent Headlines
Let's take a look at some of the secret strategies that you can use when
copywriting to create a magnificent headline that will work like a magnet for
your readers.