Who Else Wants It?
This is one secret that has been proven to work over and over again, and is
one of the fundamental secrets of good headline crafting: use your headline to
imply that your subject is already something that others know, use, enjoy, or
are otherwise engaging in, and therefore that your reader is missing out on
something important by not clicking. "Who Else Wants to Lose 10 Pounds?"
Well, I certainly do!