about a win-win situation!
Stories can also inspire and motivate people. When the animal shelter tells a
story about the hardship that a particular dog has been through, this elicits an
emotional response from the listener and makes them more likely to want to
go out and adopt a dog themselves. When you share a story about how a
customer travels out of their way to get your cookies, you motivate others to
take the same action to see if they feel the same level of joy when they eat
your cookies. Inspiration is actually a great selling tactic, yet there doesn’t
seem to be a lot of brands that have tapped into this particular strategy yet.
Get ahead of the curve by considering how your stories can motivate.
Numbers and product descriptions don’t inspire or bring people together.
Hearing that your company’s new vacuum has a suction power of 550 W
doesn’t help people to grasp its concept. But telling a story about how
someone couldn’t get the gunk out from between their floorboards until they
tried your newest high-powered vacuum does. It makes it clear that this
vacuum has enough power to get specific tasks done, it gives a character for
the reader to connect with, and it inspires them to seek out a more effective
product (your product) in their own lives.