many shoes the average puppy eats before becoming a grown up dog.
Entertain your audience while TEACHING them that you are the expert, and
that there is a long thought out process or history behind your product or
service.
Think about this as you construct your descriptions, and use our who, what,
why, where, when, how, question worksheets to help you come up with some
engaging ideas for posts.
When you are posting to Google+, here are the golden rules:
Use appropriate hashtags.
Descriptions are to be a specific amount of words long except for gallery
pics. You can use page content as a base for descriptions but change some
text, so they are unique.
Post to public circles 3 to 5 times a day and once a week to a big community.
Once a week, pick a popular post that has been posted on a community page
then share that post with another community and/or your own page. Pick
posts with lots of engagement.
Comment on one to two posts per day on other profiles and communities.
Join communities and follow Google plus pages that are relevant to your
page.
PROMOTING YOUR CONTENT
Social media, linking, ads, email.... these are all ways you can promote your
page.
Again, work on quality not quantity. Think relevance not numbers! Semantic
search wants to see connections to and with your page by relevant sources.
When you create content for social media or any other promotional material,
here are some guidelines to follow:
Make the content you post highly relevant to the article/page you are sending
visitors to. Create a mini version of the article using similar keywords and
hashtags. Use images that relate to your page as well.
When encouraging likes and shares, comment on similar posts that have been
posted by authoritative sites. You want as many people as possible who are