- Is it suitable for the purpose of the copy?
- Do the readers need to know this? If so, why?
Customize your text
When you receive or read a copy, it's nice if you are called by name or the
body of the copy is designed specifically for you. Do you feel special, or not?
Well, why not adopt the same technique in your copies?
Taking the time to personalize your text can have extraordinary and positive
effects on both CTR and your revenues. One of the easiest ways to customize
copies is to use the reader's or recipient's name at the beginning.
The body offers another possibility of personalization. The content obviously
depends on your products and services, but ultimately, it should be exclusive
to the reader.
In this case, you are customizing the copy with the items actually purchased,
and you are also able to provide advice on complementary products.
Use a PS at the end
Remember when you received letters from your friends who always put a PS
in the end? Your eyes surely always went there before reading the actual
letter.
The same effect occurs when you use them in your marketing copies.
A PS is a good way to strengthen the point of your copy. Whether you are
promoting a discount, an added value or a new product, your readers will
surely notice the PS and only then will they read the actual content of your
copy.
Some things to keep in mind regarding PS:
Don't use them anyhow: use them only when you have something
specific and important that you want to highlight. Excessive use will
have the effect of making them confuse with other contents.
Include a link: the links in the PS segment can generate more clicks
than other segment of your copy. Make sure it is relevant and worth the
click.
Do not worry: your PS must be short and direct. If it is too long, the