Chapter 14. Easy Copywriting Formulas That Convert
With the advent of technology and the growing connectivity in the modern
world, it is not at all surprising to find that effective copywriting has become
an even more valuable skill. With so many avenues that can be used for
advertising and marketing, business owners are all too willing to pay
copywriters hefty amounts in exchange for good copy. But what if you are a
business owner who owns a startup company? What if your startup business
is still not earning enough for you to outsource such an important task to a
professional?
Well, the simple solution to your problem is to just do the copywriting
yourself. That is only commonsensical, right? However, this leads to another
problem, that is, what if you have never written a copy before? What if you
do not really consider yourself that much of a writer?
Fortunately for you, while copywriting is indeed a skill that requires practice
to master, understanding its basic principles is not really rocket science. In
fact, there are a couple of super easy, tried and tested formulas which you can
use in writing your ad copy. As long as you know what these formulas are,
you already are in the running towards writing great ad copy.
In this chapter, we will talk about two copywriting formulas that have proven
to be effective and successful. Even better, these formulas are really easy to
use. All you really have to do is to plug in the information about the product
or service you are offering, and you are pretty much done. Of course, it will
take some practice to fully master this copywriting formulas. While
practicing, however, you can refer to these formulas every so often.
So, if you are ready to learn how you can write your copy in a way that will
translate to sales, let us jump right into the first copywriting formula.
