most common hair problems people face during humid weather is frizzy
hair.” Now, you can make that statement as formal or as informal as possible
depending on the style and tone you are going for in your copy, but that is the
general principle.
Second, agitate the problem. Not only do you want to remind your target
buyers of the problem, but you also want them to really feel inconvenienced
by the same. You can thus follow up your first statement with “Dealing with
frizzy hair can really be a pain during busy mornings/Having untamed hair
can make you look unprofessional/Frizzy hair can keep you from making a
great first impression.” Try to make this part specifically tailored to your
target buyers.
Finally, present the solution. Remember that your goal here is to sell your
product, so after amplifying the problem, you also have to present the
solution. This is where the usual marketing pitch of “This frizz-taming hair
product will help keep your hair looking sleek no matter the weather.” Since
you have amplified the problem, your target consumer will likely be more
receptive to the solutions you will be offering.