Your task as a copywriter
A copywriter’s task is not just to create emails and ads. It is more than that. A
copywriter’s job is more than just selling goods and services. A copywriter
solves problems. As a copywriter, you are helping your readers with a
specific problem and you are convincing them that their problems can be
solved using the product that you are promoting. You can do this by
understanding your readers. Here are some readers’ characteristics that you
need to consider when writing a copy: