People avoid traps
If your message sounds like a sales pitch, people will think that it is a trap.
They will think that the product you are offering is not worth the money.
They may think that it is overpriced or below their standards. A badly written
copy will sound like a trap that will take away the readers’ money and not
provide them with the service or product that they expect. Your aim is to
write a copy that sounds natural. It should not sound like an ad from TV
shopping networks.