The Benefits of Facebook Pixel
What is Facebook Pixel? Facebook Pixel is a simple code which can be
included on your website. It helps collect data that you can later use for
optimizing ads, building a targeted audience for ads, tracking conversions
from Facebook ads, and remarketing to those who have taken some action on
your website in the past. Facebook Pixel helps track users who interact with
your website or Facebook ads by using cookies. The Facebook conversion
pixel and the custom audience pixel were initially the two types of pixels
available. However, Facebook discontinued the conversion pixel in 2017, and
if you were using it, then you need to switch over to the latest version of
Facebook Pixel.
What do you need Facebook Pixel? It provides information that comes in
handy while creating future ads on Facebook that better target your audience.
The tracking data provided by Facebook Pixel helps make sure your target
audience views your ads. It also tracks whether those people perform the
action you desire. This, in turn, helps increase your rate of Facebook ad
conversions and improves the ROI.