Sales & Marketing Management

1. Market Analysis

Introduction

Market analysis can be a very detailed process depending on:

All of these points are the subjects of scrutiny in the process of market analysis.
Questions are asked of the data collected, data is
analyzed, and conclusions are drawn. These
conclusions are used in the formulation of the
marketing strategy of the company.

There are three parts to market analysis:

1. Research


2. Analysis


3. Draw conclusions

How to use this information

Once the market research and analysis is completed, you should decide how the
market conditions will affect your business-offering profile by revisiting the
information gathered about your

If you need assistance in researching the above three topics, we have a
complete set of instructions in The Business Plan.

Customers

Competition

Suppliers

The nature and type of business

The location of the business and the market it serves

The nature of the offerings of the business

The market to be targeted by the business

The competition in the market

The resources available to the company

Once the market research is finished and you have analyzed the research,

you should draw some conclusions about your market.

This information will form part of an overall marketing strategy.