Sales & Marketing Management

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You need to determine how many of those seven elements apply to your target-
marketing plan. You will need to complete the seven elements for each target
market.


If you need more details about these elements see The Business Plan—The
Marketing Plan


The target-marketing plan is part of the overall marketing plan.


There are seven elements in a target marketing plan:


  1. Promotion and advertising plans:
    2. Goals and timetables
    3. Financial projections

  2. Major existing accounts

  3. Pricing policy analysis

  4. Competitors' pricing

  5. Supplier service and warranty programs

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