Sales & Marketing Management

Summary

Target marketing is an important part of a marketing plan. There are several
key elements of a target-marketing plan. Identifying your target market is an
important part of this process: and how to use that information in preparing a
target market plan.

There are a number of advantages to the business in preparing a
target market plan within the context of the overall marketing
plan.

A key advantage is to focus the resources of the company

more effectively in each sales territory.

Directly relate field sales activity to the objectives of the Marketing Plan

Ensure that the Marketing Plan stays focused and on track

Make it very clear to field sales people what are the sales objectives of the

company

Finally, you have been given suggestions on how to write target market plans.
They become part of the general marketing plan.