C. Draw conclusions
Draw conclusions about your market from the above analysis.
Use the conclusions to
You should retain this research, analysis, and conclusions for future use or
review. Date the research and file it in a filing cabinet, or on the computer for
future use.
Summary
In market analysis, we have discussed the key components. As well, we have
discussed:
Determine or reassess your business’s offerings
Prepare a business plan
Design a marketing plan
Write a financial plan—forecasting, planning, and budget the future course
of the business.
Write the short-term goals and outcomes of the business for the next 12–18
months.The questions you must ask when conducting a market analysis
The four kinds of conclusions you may draw from the market
analysis
How you may use the results of your analysis in your business