Sales & Marketing Management

CCCoooeeerrrccceeerrr (^)
DDDeeemmmooocccrrraaattt AAAuuuttthhhooorrriiitttaaarrriiiaaannn
FFFaaaccciiillliiitttaaatttooo
rrr
CCCoooaaaccchhh
PPPaaaccceeessseeetttttteeerrr
Summary
The effective manager cannot afford to alienate key people in the organization
but, rather, will gradually build a following of supporters by skillful use of the
management styles discussed here.
A true leader is one who:
Û Draws people together
Û Pulls people in the desired direction to achieve a goal
Û Builds a following of loyal supporters
A poor leader is one who:
Û Pushes people towards the desired goal.
Û Invariably alienates many people in the process
Û Does not develop and involve employee participation that results in
weak and ineffectual employees and a weakened and ineffectual
company.