- What is your main market?
Residential Commercial Industrial
Other–specify- List any factors beyond your control that will affect your growth, for
example, legislation, permits, and licenses.
F. The competition
Just to be sure you are not surprised by an aggressive competitive move, jot
down any moves you think the competition may be about to take.
- Whom do you consider your major competitor(s)?
- What makes your business superior to competitors?
- Whose competitive advertising do you most respect and why?
- Whose competitive advertising do you least respect and why?
G. Customers
Now look at the source of your income—your customers. The more we know
about them, their needs, their suggestions and their lifestyles, the more
effectively we can talk their language. We can then highlight benefits that they
look for and reach them through channels that they read, listen to, and respect.
To simplify this, describe your typical customer. If your customers come from
several different groups, describe your most common, typical customer first.
Try to give them a descriptive name.