Sales & Marketing Management

H. Advertising/promotion

1. Before we press ahead
   with new marketing,
   we will look at what
   you have been doing in
   your advertising.
   Please check any
   advertising media you
   have used or are using.


2. On the above list, what
   works best for you?


3. Write down any
   advertising media that you would like to discuss using but have not used.


4. What do you recall spending on advertising?

This year Last year Three years

ago

Four years

ago

Five years

ago

5. Do any of your suppliers offer to share in your advertising costs?

Yes _________No ______________Don't know ________________

6. Do you currently have any media contacts or loyalties you should take into
   consideration? Yes ____ No ___
   If yes, please list the organizations:


7. In a sentence or two, what do you think is the current image of your
   business?


8. What image would you like 12 months from now?


9. Are you happy with your current graphics or logo design, or do you think it
   should be updated or revised?


10. Which advertising media do you feel is most important to you?


11. What method of advertising has been your most successful to date?


12. What has been your least successful advertising to date?


13. What makes your business different from other businesses offering the
    same or similar services?


14. How often do you change your foyer or waiting-room display?


15. Who is responsible for your foyer or waiting-room display?

Brochures Television Direct Mail

Premises' Signs Technical/Trade

Journals

Electronic

Signs

In-store

Displays

Coupons Billboards

Radio Internet Magazines

Yellow Pages TV Guides Other–specify