- What do you think is your greatest reason for success to date?
- What do you think is the single most important negative influence on your
business to date? - Have you ever participated in a radio remote at one of your projects?
If so, when, with whom, and with what results?- What regional newspaper do you think reaches the greatest number of your
active and potential customers? - What regional magazine do you think reaches the greatest number of your
active and potential customers? - How often do you review your advertising and promotional plan?
- Do you think either that you should be advertising the same amount each
month of the year or that you should be advertising only at designated
prime periods of the year? - Is any portion of your advertising budget currently allocated towards any
form of sustaining image development?
If so, what? - What theme or creative platform have you used in the past to promote your
business?
For example central advertising themes like—finger licking good; let your
fingers do the walking; etc. - Is any portion of your total advertising budget earmarked for use in a joint
form with other businesses or with any association?
If so, please outline the degree of financial or physical involvement. - Do you ever offer any form of customer incentives?
If so, please provide details.- Apart from price or discounts, what other forms of customer incentive or
promotional activity have you done?
When was it done and with what results? - If given a creative platform or central theme from which all of your
advertising in the future is based, what do you think it should try to say? - Have you ever purchased outdoor advertising such as bus boards,
billboards, or bus shelters?
If so, when, and with what results?