Examining every aspect of the business from a marketing perspective
Focusing key people on the way marketing has affected different
aspects of the business
Identify changing attitudes of key people in the company towards the
marketing of the companyWhat is the creative platform of your business? Are you satisfied with it?
What will you continue to do? What will you add? What will you modify?
What will you change? How?
What did you learn from this experience? When will you carry out this
process again? Who will be involved next time that you did not involve this
time?Summary
It very useful for a business manager to use this detailed marketing
questionnaire periodically as a way of:
Comparing the results of questionnaires from one period to another, identifying
the changes and determining the reason for the change can be one of the most
important results of doing the questionnaire.